Being on the front lines of company in 2021, we noted that this was a record year for both growth and demise. We have seen brand names lose it all and we have seen others lean into the buzz, experiencing huge development and also unmatched success. Ironically sufficient, they all had one thing in common, publicity. Some had it, others didn’t. It was obvious to inform that recognized that Working with a PR Company would certainly be the course ahead public relations company.

With 2022 upon us, Abram Lincoln’s well-known quote, “What kills a skunk is the attention it offers itself,” can not be truer. A brand-new opportunity is here for all companies and brand names to take control of their public assumption, to mold the means they match this brand-new year. Yet starting this path by yourself can be intimidating. We are right here to clear the air as well as provide you all the devices and ideas you need to employ the very best PR firm for your brand name in 2022.

What do public relations companies in fact do?

To start, let’s develop an usual understanding of what public relations companies in fact do, what services they provide, and also how much it might cost to get those solutions. From there we will certainly after that be able to detail what you need to do to hire the very best PR company for your brand.

As a whole, PR companies deal with both growing and developed brand names to mold public understanding regarding a certain offering, solution, or business. Usually this is done by crafting one-of-a-kind messaging and also using links to pitch that message to the media in hopes that it will certainly be special sufficient to be featured.

The even more distinct and also impactful your story, the more probable it will certainly be gotten and released. At Otter, our team of press agents as well as authors function directly with our brands to find the perfect specific niche and category for their stories. They after that compose expertly crafted pitches, and also deliver those pitches to only the most impactful as well as certain magazines. This might consist of magazines, newspapers, radio, TV, podcasts, on-line magazines, and a lot more.

What sort of solutions can you get from a PR company?

This general outline for the function of public relations firms can consist of a variety of various services that make use of the same kind of devices and also team to perform different offerings over a number of various networks. These offerings can include Media Relations, Online Reputation Administration, Situation Administration, Copywriting, Media Training, as well as also some Digital Marketing solutions.

Media Relations

The general synopsis as well as procedure defined earlier of crafting unique and powerful stories and pitching them to numerous media sources are referred to as media relationships. Effective media connections projects can occur in a multitude of various styles yet hinge completely on the high quality of pitch that is supplied to media sources.

Occasionally your press agent will use individual connections with publications to obtain your tale around. Reporters as well as magazines can also make use of industry-specific systems to request stories that may be a perfect suitable for your brand name or niche. Your publicist would certainly check these requests carefully to offer the right possibility. Getting your tale published thus is called gained media.

If for any factor, you are experiencing problem getting your story picked up organically making use of made media, there are likewise possibilities for your story to be released using paid media. Many online publications use contributor-based or guest-written article spaces that can be bought for publication. In our world, this is a great resource, yet we always want to make sure your promotion is made ideally.

Lastly, you might additionally have the possibility to obtain your story published through owned media systems. Lots of companies not only have wonderful relationships yet additionally may have produced their own publications in order to load voids in the large media area to better serve their client’s requirements. This is the simplest positioning of all.

Credibility Monitoring

Since PR companies focus their focus on public perception, it is a natural suitable for companies to provide on-line track record monitoring solutions to their clients. Whether your on the internet reviews and track record are outstanding or uninspired, these kinds of services will certainly aid handle on the internet testimonials, monitor for and also remove unfavorable short articles, and create back links in the direction of positive properties. Having a skilled group in your corner to handle these processes is a significant benefit to any type of organization or brand name and also is extremely {recommended|suggested|advised

Situation Management

Another service that is widely accepted as usual practice amongst PR agencies is Situation Administration and also Communications. A reliable team will aid you strategy and strategize the ideal feedback to any type of scenario, present or possible, as well as will have the sources to communicate and interfere with the media when essential. One more benefit of employing a PR company that takes care of dilemma monitoring is its capacity to repair as well as remove undesirable and also unsavory press.

Numerous firms provide prepare for energetic as well as potential crisis situations, as well as it is highly recommended that you intend your situation reaction strategy well in advance to limit potential damage and direct exposure. Check out the plans that Otter has to supply currently!


Perhaps one of the greatest benefits of dealing with any PR firm is their accessibility to knowledgeable, professional authors. All of us know the battles of having to write your very own material. So if you want it done quickly, successfully, and also properly, leave it to the pros.

Not every firm supplies complete copywriting services, yet the most effective will concentrate on ghostwriting publications, posts, factor pieces, as well as also blog sites. The best part is, most of these writers are thoroughly trained in finest search engine optimization writing techniques as well as once their short articles are published, they will maintain appearing time and time again in on the internet searches for possible consumers and also followers.

Media Training

Interfacing with the media is hard. While the majority of interviews seem basic and uncomplicated to the visitor, the truth is that it took a great deal of action behind the scenes to make that possible. It is important that your brand is well represented in the media and in some cases that duty can drop completely on your shoulders.

An excellent public relations firm will give the ideal resources and also media training for you to be successful in every meeting. You will certainly discover how to prepare, forecast questions, prevent common catches, and also focus on providing the key messages vital to your brand’s success.

Digital Advertising

In our experience, we have discovered that one of the most efficient PR projects are accompanied by details and targeted digital advertising solutions. These niche solutions can consist of web site design, search engine optimization, social networks outreach, blogging, and e-mail marketing. When made use of with the proper advertising channels, public relations campaigns obtain the added sources they need to flourish and also take hold by making them available to broader audiences.

How much does it all cost?

We tell our customers as well as colleagues that PR is among those services in which you genuinely get what you spend for. Some companies might call for a retainer, some may be monthly, and some may be piece-meal. In all, we have actually spoken with customers who have actually paid thousands and also thousands per month, obtaining no outcomes time and time again from various other agencies. So what you absolutely need to be trying to find is set regular monthly rates with guaranteed results.

While we can not always inform you what our competitors are performing in regards to prices, we know that with Otter PR, you can anticipate a totally free consultation and to pay anywhere in between $1,400 to $5,000 per month to get an ensured one to three positionings in top-tier or niche magazines every month. Now that is Results-Driven public relations!


Otter PR is a Florida-based public relations company founded by Scott Bartnick and also Jay Feldman in early 2019. The firm is headquartered in St. Petersburg, FL with an extra workplace located in Orlando, FL. Because the firm’s founding, Otter PR has actually become worldwide renowned for its concentrate on offering beneficial media protection for brands, business, and private thought leaders looking to gain an one-upmanship in contemporary media areas including digital advertising and marketing, TELEVISION, podcast, and also interactions.

Otter public relations specializes in brand name administration, creating media outreach programs, creating media approach, social confirmation, as well as various other advertising and marketing services Since its inception, the company has actually gotten recognition for its specified advertising and marketing packages and also assured positioning protection to help their clients obtain grip in a quantifiable as well as foreseeable way.

Otter public relations has been identified by a few of one of the most prestigious global electrical outlets for their media coverage and advertising worth, including Forbes, Newsweek, The New York Times, and Business Owner Publication. The firm has actually likewise been featured in a number of media outlets including Yahoo!, Sun News Online, LA Weekly, LA Progressive, Haute Living, Influencive, as well as several others.

Otter PR was developed in 2019 throughout the first start of the globally COVID-19 pandemic with the objective to create a one-stop platform that supplies much-needed media protection to brands, ventures, and electronic influencers.

Because that time, the business’s two co-founders, Bartnick as well as Feldman, have actually worked to construct a huge group of industry specialists, veteran publicists, and established journalists that have the ability to deal with the demands of the ever-evolving public relations market.

Their group’s collective experience enables Otter public relations to use each of its customers defined advertising and marketing plans that consist of media protection for press releases, journalistic posts, as well as meetings for podcasts, radio, as well as television shows.

Otter PR has actually constructed close expert connections with media electrical outlets like The New York Times, Yahoo, USA Today, as well as dozens much more, which it leverages to help their clients attain beneficial and foreseeable media insurance coverage. With this distinct method, Otter public relations has taken place to end up being a leading advertising firm in the USA to assist customers in creating, preserving, and shielding their brand’s picture and also online reputation.

Otter public relations has aided hundreds of clients from local business start-up ventures to some of the world’s leading Fortune 500 companies with their public relationships experience, helping clients acquire considerable grip in their corresponding fields. Some of their clients have actually included Mobilo, BestMap, Deep Guard, EDM Lunatic, Jacket Shore Cosmetics, Armoured One, Ecalls, Hero Fitness Instructor, Bitcoin Of America, Individual Partner, Boomers, to name a few.

Products and solutions.

Otter PR works by using customers a transparent pricing design that is developed to deal with all the communications demands of each certain customer– Crucial, Specialist, as well as Executive. Each of these plans offers a substantial series of solutions that include the following services:

  • Public Relations
  • Communications
  • Crisis Administration
  • Online Reputation Monitoring